SAMIC
Welcome

Your life, your choices.

You don't need a dramatic plan or a perfect week. You need one small, honest question and the willingness to answer it. SAMIC is here when you are.

The fact that you're here is already significant. Many of us feel overwhelmed or powerless to change — but opening SAMIC is itself a conscious choice. That's how real change begins: not with a dramatic overhaul, but with one small, deliberate step. SAMIC won't promise you a better life overnight. What it will do is help you understand where your feelings are coming from, and support you in taking small steps towards meeting your needs more fully.

SAMIC is rooted in Choice Theory — a psychology framework that says the only person whose behaviour we can control is our own.

What would you like to be called? SAMIC will remember you each time you return.

🔒 Your privacy

Everything you write in SAMIC stays private. Without an account, it's stored only on this device. Learn more

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Take a moment to reflect on how you've been feeling this week in relation to each need below. Don't overthink it — just move the slider to the position that feels right. There are no correct answers, only honest ones.

The SAMIC Framework

A good commitment is Simple, Attainable, Measurable, Immediate, and Controlled by you. Unlike outcome-based goals, SAMIC focuses entirely on your own behaviour — the one thing you can always control.

Learn about Choice Theory →
W
What do you ultimately want?
Think beyond this week. What does a better life actually look like for you?
Help me answer this
This is the big one. Not what you think you should want — what do you genuinely want?

It might be something like: a new job or career direction. A healthier relationship with food, alcohol or your body. More time doing the things that matter to you. Freedom from a relationship or situation that's draining you. To feel less anxious, less stuck, or less like you're just going through the motions. To be a better parent, partner or friend — or simply to feel more like yourself.

There are no wrong answers here. Write whatever feels most true, even if it's uncomfortable or vague. You don't need to have it all figured out — just start honestly.
D
What are you doing about it right now?
Be honest — what actions are you actually taking, if any?
Help me answer this
Think about what you're actively doing to move towards what you want — and what you're doing that might be moving you away from it.

It's okay if the honest answer is "not much" or "nothing yet." That's useful information, not a judgement. Some people are very busy doing things that don't actually get them closer to what they want. Others know exactly what they need to do but keep putting it off.

This question is simply about getting clear on where you are right now, so that your plan can be grounded in reality.
E
Is it working?
Are you getting closer to what you want — or further away?
Help me answer this
This isn't about judging yourself — it's simply about being honest.

Ask yourself: what's getting in the way of having the life you want? Are there difficult decisions you've been avoiding? Changes you know you need to make but keep delaying? Patterns you keep repeating even though they're not serving you?

Sometimes the obstacle is practical. Often it's emotional — fear, habit, or the weight of other people's expectations. Either way, naming it clearly is the first step towards doing something about it.
P
What small commitment will move you forward?
One action, fully within your control, that takes you closer to what you want.
What makes a good plan?
A good SAMIC plan focuses entirely on your own behaviour — not on outcomes, and not on changing anyone else.

Ask yourself: Is it simple enough to actually do? The clearer and more straightforward it is, the more likely you are to follow through. Is it genuinely possible for you right now? A plan that stretches you slightly is good — one that sets you up to fail isn't.

Will you know when you've done it? A good commitment has a clear moment of completion — something you can look back on and say "yes, I did that." Can you start as soon as possible? The closer to now, the better. Plans that start "someday" rarely happen.

And most importantly: does it depend only on you? If following through requires someone else to cooperate, change, or show up — adjust it until it doesn't. Your commitment belongs to you alone.

Use the SAMIC checklist in the next step to sense-check your plan before confirming it.
SAMIC Check
Check your commitment

Before confirming, make sure this commitment will actually work for you.

What is SAMIC?
SAMIC focuses on behaviour within your control — unlike SMART goals which focus on outcomes. The C is the most important letter: if the commitment depends on anyone else, adjust it.
  • S
    Simple
    Clear and easy to understand.
  • A
    Attainable
    Realistic for your current situation.
  • M
    Measurable
    You'll know whether you followed through.
  • I
    Immediate
    You could start today if needed.
  • C
    Controlled by you
    Depends only on your own behaviour.
Which needs could this commitment help meet?

Even a small commitment can satisfy multiple needs at once. Select any that could apply — there are no wrong answers.

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Everything in Premium

Premium unlocks the full depth of SAMIC — tools for genuine self-understanding rooted in Choice Theory, not just habit tracking.

Core features
✓  Up to 3 active commitments at a time (free: 1)
✓  Your data synced across all your devices
📈 My Needs Over Time
See how each of your five needs has tracked week by week. Spot patterns, recognise progress, and understand what genuinely shifts for you — with written insights on your trends.
🧭 My Needs Profile
A 50-question assessment that reveals the relative strength of each of your five basic needs. Presented as a personal radar chart — a shape that's unique to you — with plain-English descriptions of your dominant and lower-strength needs.
🌍 My Quality World
Explore the people, places, things and beliefs that matter most to you — and which of your basic needs each one relates to. Generate a personal globe visualisation of your Quality World to save or share.
📚 Learn Choice Theory
Nine guided chapters covering the full depth of Choice Theory — from the five basic needs and the Quality World, to Total Behaviour, the Frustration Gap, Relationships, and Reality Therapy. Each chapter ends with a reflective prompt connected to your own SAMIC practice. Includes a 20-question knowledge quiz.
💛 Relationships & Connection
Explore Glasser's seven caring habits and seven controlling habits. A guided sorting activity helps you discover which habits build connection and which erode it — with honest, warm feedback on each. Then use the relationship reflection tool to think through an important relationship in your life, save your reflections, and revisit them as things evolve.

* Lifetime access is for the lifetime of the SAMIC service. In the unlikely event that SAMIC closes, lifetime members will receive 90 days notice and a pro-rata refund.

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What is a Quality World?

In Choice Theory, Dr Glasser described the Quality World as a personal picture album we each carry in our minds — a collection of everything we want most in life. The people we love, the places that feel like home, the things that bring us genuine pleasure, the beliefs and values that guide how we live. Everything in our Quality World is there because, at some level, it relates to one or more of our five basic needs.

But the Quality World isn't a tidy, curated collection. There could be thousands of pictures in there — some vivid and central to your life right now, others faded and half-forgotten from years ago. A childhood teddy bear. A teacher who believed in you. A place you visited once and never returned to. A version of yourself you used to be. All of these, at some point, were meeting your needs — and so into the album they went.

Here's the part that makes the Quality World genuinely fascinating — and occasionally inconvenient: removing something from it is much harder than adding it. You'll notice that in SAMIC, you can delete a picture with a single tap. In real life, it's considerably less straightforward.

Think about a difficult break-up. Even when you know it was the right decision, the picture doesn't simply disappear. It fades, slowly, to the back of the album — and tends to stay there until something replaces it. This is why rebounds happen. And why finding a new passion after giving one up is so much easier than simply stopping cold.

For people in recovery from addiction, this is not abstract theory — it is daily reality. The substance is still in the Quality World. It met real needs, powerfully and reliably, for a long time. Recovery is not about pretending that picture was never there. It is about gradually, deliberately building other pictures that meet those same needs more sustainably. This is why people in recovery are always in recovery — not recovered.

And then there is grief. One of the reasons losing someone to death is so uniquely painful is precisely this: the picture of that person remains vivid and central in your Quality World, still generating a felt need — but they cannot be replaced. The need persists. The picture remains. And the world no longer contains the thing the picture points to. That gap is grief.

Use this space to explore some of the things in your Quality World — and to reflect on which needs they relate to. You don't need to be comprehensive. Start with what feels most alive right now. There is no right or wrong. This is simply your life, seen through your own eyes.

What is a needs profile?

Dr William Glasser observed that while every person has the same five basic needs, their relative strength varies enormously from one person to the next. Someone with a high need for freedom will find obligation and routine more draining than most. Someone with a high need for love and belonging will be more affected by conflict in relationships. Someone with a strong power need will feel most alive when they are achieving something meaningful.

Understanding your own profile isn't about labelling yourself — it's about understanding what genuinely drives you, and why certain situations feel so much more difficult or rewarding than you'd expect.

This assessment contains 30 statements. For each one, rate how strongly it reflects your experience on a scale of 1 to 5. There are no right or wrong answers. The questions are intentionally varied — try not to overthink them, and go with your first instinct.

Choice Theory is the psychology at the heart of SAMIC. Understanding it more deeply can help you get more from your weekly practice — and from your life. Work through the chapters at your own pace. Each one takes about three minutes to read.

🎓
Knowledge Quiz

Test your understanding of Choice Theory — 20 questions covering everything in the chapters.

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We'll send you a brief reminder email when your weekly check-in is due. No marketing, no tracking — just a nudge.

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© 2026 SAMIC · Rooted in the work of Dr William Glasser and Dr Robert Wubbolding

The short version

SAMIC does not sell your data, share it with third parties, or use it for advertising. Your reflections, needs scores, and commitments exist to help you — no one else ever sees them.

Where your data is stored depends on whether you have a SAMIC account.

Without an account

Everything stays on your device, in your browser's local storage — the same place a website might remember your preferences. Nothing is sent to a server. Nobody at SAMIC can see it.

This also means that if you clear your browser's cookies or local storage, your data will be lost — and it won't follow you to a different device or browser. If you'd like your data to be safe and portable, creating a free account solves this.

With a SAMIC account

Your needs scores, commitments, and display name are stored securely on SAMIC's servers, hosted in the EU by IONOS. This means your data is safe even if you clear your browser, and accessible across multiple devices when you log in.

Your password is never stored — only a secure one-way hash. Your data is never shared with third parties and is never used for advertising or profiling.

You can delete your account and all associated data at any time by contacting us at hello@samic.me.

Cookies

SAMIC uses a single session cookie to keep you logged in. No advertising cookies, no tracking pixels, no analytics. If you clear this cookie you will simply be logged out — your account data remains safe on the server and will be restored the next time you log in.

Why this matters

Honest reflection requires privacy. If you're going to think clearly about what you really want, what's getting in the way, and what you're willing to change — you need to know those thoughts are completely safe. That principle is the foundation SAMIC is built on, and it won't change.

Questions

If you have any questions about how your data is stored or used, or would like to request its deletion, please contact us at hello@samic.me. We will always respond promptly and plainly.

The SAMIC Practice

What does a Reality Therapy conversation feel like?

This is a simulated conversation rooted in Choice Theory and the WDEP model — the same framework that underpins SAMIC. It's not therapy, and it's not a human. But it may surprise you.

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