A new kind of accountability
Most people don't fail because they lack discipline. They fail because they set the wrong goals. SAMIC helps you understand what you really need, and follow through on small actions that are entirely within your control.
Why SAMIC exists
"I set a goal to run a 5k. I had a training plan, but I kept skipping it. When I stopped and reflected, I realised the real issue was feeling burnt out and disconnected — the running was just the wrong goal."
The kind of clarity SAMIC is designed to create
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SAMIC is rooted in Choice Theory and the WDEP reflection model. It helps you understand your needs, clarify what you really want, and commit to actions that are genuinely within your control.
A weekly self check-in — five questions that surface which areas of your life may benefit from attention. No judgement, just clarity.
Using structured WDEP questions: What do you want? What are you doing? Is it working? What's the plan?
A small action that is Simple, Attainable, Measurable, Immediate, and Controlled by you. Not a target — a behaviour.
A short weekly check-in. No shame if you didn't follow through. The system helps you understand why and adjust.
Built on Choice Theory
SAMIC uses William Glasser's Choice Theory framework. Understanding which needs are less well-met helps you set goals that actually lead to a more satisfying life.
Feeling connected and valued by the people who matter to you.
Feeling capable, respected and able to make a difference.
Having genuine choice and autonomy over how you live.
Experiencing enjoyment, laughter and lightness.
Physical wellbeing, rest, stability and security.
Why SAMIC — not SMART
SMART goals focus on outcomes. SAMIC commitments focus on behaviour — specifically the behaviour that is entirely within your control. That distinction is everything.
What SAMIC is not
A real example
Joining a local circuit class might seem like a fitness decision. But over time you may notice it improves far more than your health.
You make friends — Love & Belonging. You lead the warmup — Power & Self-Worth. You genuinely enjoy it — Fun. You feel stronger — Survival.
SAMIC helps you identify which behaviours in your life are needs-satisfying like this — and do more of them.
The SAMIC philosophy
A small set of principles guides every design decision in SAMIC.
This is the most important idea in SAMIC. Change starts with your choices, not with other people.
When we take ownership of our behaviour, we gain the real ability to improve our lives.
Dramatic resolutions rarely last. Consistent small actions often do.
Having a six-pack is less likely to improve your happiness than being a better friend, partner, or parent.
People engage more deeply with genuine insight than with hollow encouragement.
If SAMIC helps you realise a goal wasn't right, that's not failure — that's exactly what it's for.
Who built this
SAMIC was created by a practitioner trained in Choice Theory and Reality Therapy, frustrated by habit apps that tracked everything except what actually mattered. It is not a therapy tool — it's a thinking tool. A quiet space to reflect on what you want, what you're doing, and whether it's working.
It is rooted in the work of Dr William Glasser, who spent his career arguing that people are more capable of self-direction than the systems around them tend to assume.
Stay connected
Have a question, want to share feedback, or just want to say hello? We'd love to hear from you.
Email us at [email protected]